This was a service I offered for clients who knew they needed help with their marketing, but weren't certain of which areas.

Excerpt of Marketing Deep Dive

A short & engaging video to explore one of the benefits of a travel membership.

Short-form Video Script

A long form sales page to sell a group coaching program.

Group Coaching Sales Page

This sequence is triggered when a prospect submits an application and indicates that they prefer self-paced options.

Sales Sequence for Online Course

I write all the blog posts for this mental health center.

Mental Health Blog Articles

This 5-day welcome sequence was written for an anti-diet dietitian whose audience primarily consists of people with ADHD.

5-Email Welcome Sequence

This is a month of newsletters for an anti-diet dietitian with a large, enthusiastic audience.

One Month of Newsletter Emails

See how I organize and lead launches with a team. This is good insight into how I function as a project manager!

Sample Launch Plan

I wrote the original website for this client, and have worked with them on updates as needed.

Entire Website for a Mental Health Center

A selection of product descriptions I've written for various industries.

Product Descriptions

An informative blog for a company that sells wallets with compartments for cash budgeting .

What is Cash Envelope Budgeting

Short & impactful emails to motivate the company's audience and inspire them to act.

Emails

A full launch involves 30-40 emails, so I've pulled a selection of emails from various stages of a launch I did in the past.

Selected Launch Emails

A long form sales page to sell an online course.

Course Sales Page

Portfolio

As a therapist, coach, author, speaker, & course creator, this client needed a website to speak to the many hats she wears.

Entire Website for a Psychologist

A sample of a short, medium, and long form Facebook ad I wrote for one client.

Facebook Ads

Print ads bringing awareness to the company's role in supporting a charitable initiative.

Charitable Ads

These social media images were created to motivate and empower the company's network of Independent Business Owners.

Motivational Campaigns

Resumé

I had to work closely with the plastic surgeon to describe techniques he has pioneered in an understandable & appealing way.

Entire Website for a Plastic Surgeon

I was directed to write a 3-pg application for a marketing award from the Direct Selling Association.

Submission for Marketing Award

Contact

Banner Ads

The owner of this agency wanted to emphasize their unique pricing model while exuding competence & confidence.

Senior Copywriter Jul 2023 - present ACN Corporate
Communications Specialist Feb 2022 - Feb 2023 Find Food Freedom
Freelance Copywriter Oct 2020 - Jul 2021 & Dec 2023 - present Blue Corona Marketing
Copywriter & Owner Feb 2020 - Jul 2023 Muse Copywriting

M.A. in English, 2009 NC State University
B.A. in English, 2007 University of NC at Charlotte
Training
Comprehensive Copywriting Academy Mar 2020
Social Media Marketing Hubspot Certification Aug 2020

Direct Sales (B2B)	HVAC, Plumbing, & Electric
Mental Health	Home Remodeling
Nutrition	E-commerce

Print	Flyers, print ads
Media	Video scripts, Webinars
Marketing	Emails, social media, ad campaigns, web copy

01 — Introduction

I'm a former teacher who found her way to copywriting and hasn't looked back. My energy comes from collaborating on challenges that require creative solutions.

02 — Experience

As a freelancer I worked with up to six clients at a time, managing a range of projects as a remote part of each client's team. In my current role, I work on a large, international team, doing my part to keep everyone on the same page and move projects forward.

Here’s an overview of my career as a copywriter:

Work experience

Education

Training

Industries I've primarily written for:

Project types: